Have you ever heard the term ‘Employee Advocacy’? Do you know what impact it has on the branding of organisations? Let's get into the details with an insightful view!
Employee Advocacy is promotion of an organisation by its employees by creating promotional content, engaging in the company updates and spreading awareness among personal networks. When employees share their authentic experiences and insights about their workplace, it enhances the company's credibility and trustworthiness. This organic promotion humanises the brand, making it more relatable and trustworthy to potential customers.
Employee Advocacy can be the most influential marketing strategy, making a place in the house of every potential customer. Utilise it to make your brand the only choice of customers!
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