Are you concerned about finding ways to retain competent employees? or on how to find new talents? Then, you must focus on "Employer branding".
What does "employer branding" mean? It is your company's reputation among your employees and the market. Simply put, it's the company's reputation as a desirable place to work. It's also how you promote your company to potential candidates and internal employees.
So now the question is, who is responsible for employer branding? HR immediately comes to mind as it relates to employees. If the business is making official efforts to develop and market its employer brand, then the response is valid.
Employer branding is crucial in onboarding new talent and retaining experienced employees. The reputation of the business is important during the hiring process. According to statistics, a company with lower employee brand value in the market will not attract applicants or retain employees. A high retention rate can lower hiring costs significantly, and a strong employer brand will draw more applications, which will speed up the hiring process if you're looking to onboard fresh talent.
Employer branding has become a must across all sectors. Companies are now attempting to integrate branding strategies into internal corporate cultures and employee experiences in addition to external hiring programmes.
Start working on it now if you haven’t before it's too late!